The recent COVID-19 pandemic has impacted each of our lives in one way or another. It has also highlighted the importance of supporting Australian businesses as we get through the recovery period. Australia’s manufacturing sector and supply chain has been cast into the spotlight since the pandemic began, and it has highlighted the importance of keeping manufacturing in Australia as well as the vulnerability of our overall supply chain.

The Australian Made Campaign state that the famous Australian Made, Australian Grown (AMAG) logo is the true mark of Aussie authenticity. It’s Australia’s most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that carry the logo are certified as ‘genuinely Australian’.

According to Roy Morgan Research, almost all Australians (99%) are aware of the Australian Made logo and 88% trust the mark as an identifier of genuine Australian products. The vast majority (84%) associate the logo with supporting local jobs and employment and over half of Australians associate the logo with products that are of high quality (58%) and are produced using ethical labour (57%).

Being a locally owned family business for over three generations, BROOKFIELD proudly manufacture all of our products in Cowra NSW where we live local, employ local and support local. Every BROOKFIELD product is licenced ‘Australian Made’ as we strive to support farmers nationally through our high quality and innovative products.

Australian Made Chief Executive, Ben Lazzaro, said Australian Made is throwing its support behind Australian manufacturers and growers, as they continue to lead the way in Australia’s recovery from COVID-19.

“By calling on Australians to buy Australian right now, not only will we get products made to some of the highest quality and safety standards in the world, we can create local jobs and economic activity that will aid in the recovery process, while also strengthening our local manufacturing capabilities,” he said.

If there has ever been an important time to support Australian businesses and Australian Made products – now is the time!

Sources:
Australian Made Campaign Ltd. (2020). About the logo. Retrieved from https://www.australianmade.com.au/why-buy-australian-made/about-the-logo/
Australian Made Campaign Ltd. (2020). It’s never been more important to buy Australian than right now. Retrieved from https://www.australianmade.com.au/licensee-news/it%E2%80%99s-never-been-more-important-to-buy-australian-than-right-now/?utm_medium=email&utm_campaign=June%202020%20Licensee%20Newsletter&utm_content=June%202020%20Licensee%20Newsletter+CID_5e679267e6c5d5f3761d3a8ef2b7434c&utm_source=newsletter&utm_term=Read%20more